That could, in turn, lead to more government scrutiny, something no one at Google wants.Īt the very least, music-industry executives say YouTube should treat these cases consistently across cultures. It also devalues past records, and undermines the credibility of view tallies-one of the bedrock metrics on YouTube. Google also makes money every time one of these music companies buys an ad, so eliminating the practice would hurt.īut including advertisements in a video’s view count or chart position has negative implications, ranging from bad public relations to angry partners. YouTube introduced a product called Premieres in 2018 for artists to debut new material.

Viewer records support their contention that YouTube is the most popular music service in the world, and that artists and labels should invest more time and money on the site. While technology executives condemn the use of server farms and bots-known by some as stream fraud-the use of Google’s advertising products to drive views puts them in an awkward position. Proud to be INDIAN 🇮🇳🇮🇳🇮🇳🇮🇳Ī post shared by GABRU GHATAK on at 6:13am PDT WE DID IT! PAAGAL BECOMES THE MOST VIEWED MUSIC VIDEO WITHIN 24 HRS IN THE WHOLE WORLD. Indian media executives raised the matter when YouTube Chief Executive Officer Susan Wojcicki and music head Lyor Cohen visited the country earlier this year to introduce a new paid music service, according to people who attended the meeting. “They make clear to the label that they expect something,” said Mandar Thakur, chief operating officer of Times Music, a local label. Buying clicks is now so widespread that many artists in India demand a certain number of YouTube views in their contracts. Companies can either buy ads that direct viewers to the music video or employ the video in the ad itself. Many music companies have moved on to ads. Views from a computer or bot are considered illegitimate since no human is actually watching the video. The problem has been particularly thorny in India, where music companies employ bots and server farms to boost the number of views for a video.

Its your boy BAADSHAAAAAAHHHHHH! 🇮🇳🇮🇳🇮🇳🇮🇳Ī post shared by GABRU GHATAK on at 10:38pm PDTĭubious view counts are nothing new for Google, which has refunded companies for ads that ran on sites with fake traffic. Thank you so much jinhone support kiya aur gaane ko pyaar diya.

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